EXPERIENCE
Design Strategist, Patient Value Lead
Invitae | Remote 2022 - 2024
As the Patient Value Lead for Invitae’s Ciitizen platform, I led patient experience research and developed service offerings related to medical records and research participation.
+Worked with patients, caregivers and advocate groups to map the diagnostic odyssey for rare genetic conditions, presented insight summaries about user needs and opportunities.
+Drove discovery work for new services related to insurance billing, care management and aggregated patient data.
+Developed solution concepts into prototypes and mapped future state capabilities required to launch and scale new offerings.
+Created an internal process for releasing data insights to research participants in our patient cohorts.
+Roadmapped the launch of a rare patient dashboard and new survey methods that help patients manage conditions and contribute data to research initiatives.
Design Manager, UX and Strategy
EY | Seattle 2020 - 2022
Devised strategic solutions for clients based on user needs, business goals and experience landscapes.
+
Led research investments that included journey mapping, competitor landscapes, and current state capability maps.
+Designed, produced and facilitated workshops for clients to support new service strategies, articulate vision, ideate and explore solution concepts.
+Created concept videos, wireframes and clickable prototypes for clients to explore new solutions.
+Taught user research methods and service design frameworks internally to EY consultants, workshop facilitators and senior managers.
+Co-created a DEI action plan with EY leadership that focused on closing the diversity gap and building awareness for hidden bias.
Clients included: Providence Healthcare, Carrier Global Corporation, Toyota and EY internal initiatives.
Senior Designer
EY | Seattle 2018 - 2020
Supported clients seeking structural transformation and new business strategies.
+Designed workshops to align stakeholders, embrace a design thinking approach to challenges and evaluate innovation investments.
+Co-developed an innovation playbook for a national energy company to establish new ways of working.
Clients included: Xcel Energy, Florida Department of Transportation, and Adobe.
Designer
ID at IIT and University of Chicago’s Silver Cross Radiation Clinic | Chicago 2018
Communicating the External Beam Radiation Experience (CEBRE)
Collaborated with U of C’s radiation clinic to understand the treatment process for cancer patients, developed a patient communication tool to improve understanding of the treatment and alleviate anxiety.
Design Researcher
Conifer | Chicago 2017
Defined the customer funnel for the home services market for Lowe’s Home Improvement, created recommendations based on user mindsets, market landscape and the client’s business goals.
Design Researcher
ID at IIT and Memorial Sloan Kettering Cancer Center | Chicago 2017
Genetic Testing and Community Outreach Research Initiative
Researched how communities think about cancer screening, data sharing, and risk to help MSK reach more people for genetic testing and wellbeing purposes.
UX Designer
Moment | NYC 2016
Researched augmented reality and education, ideated potential ways the new technology could be used to teach complex concepts in physics, and created an award winning mixed reality concept for science education called PEER.
EDUCATION
IIT Institute of Design Master of design degree (MDes) in human centered design
The School of the Art Institute
of Chicago Bachelor of fine art degree (BFA)
SKILLS
Research and strategy
User research, personas and journey maps, competitive analysis and industry landscapes, insight summaries, value propositions, capability mapping, business models
Facilitation and collaboration
Workshops with insights and design frameworks, defining vision, creating alignment, ideation, storytelling, road maps, project management
Building concepts
User requirements, user scenarios, task flows, storyboards, UX design, prototypes and wireframes
Visual tools
Figma, Adobe tools, Sketch,
Lucid / Miro / Mural, Dovetail, Canva
RECOGNITION
CEBRE project published in the medical journal Practical Radiation Oncology / Astro 2020
IXDA Interaction Award 2017
Best in Category: Engaging
AIGA (Re)Design Award 2017